Augmented reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment
Virtual reality is an artificial, computer-generated recreation of a real life environment.

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Augmented Reality
  • Technology is unique and noticeable
  • Augmented reality gets more virality
  • AR opportunities for personalization
  • Content quality improvement
  • Interactivity maintains the retention
Virtual Reality
  • Virtual showrooms:VR enables manufacturers may showcase their products in virtual showrooms without using much space.
  • Interactive marketing: VR enables the companies to promote their products by a blend of photography and technology leading to interactivity.
  • Branding: VR technology is beneficial for the e-commerce companies as it could be utilized for branding and aggressive marketing.
  • 3D vision:3D vision of the products improves customer satisfaction and customer loyalty and thus increases the profit for the companies.